In the last several months, there has been a number of highly promoted Mac application giveaways and such. There was My Dream App, MacHeist, MacAppADay, and the iClip 4 / Disco promotions. While most of these promotions have been run by different people, they all seem to have a common theme. They generated a ton of hype then disappeared, leaving followers of the events wondering what happened.
Let’s take My Dream App for example. The site began as a voting platform for your favorite future Mac shareware application. After the voting was over, My Dream App was supposed to stay active with constant updates on the development process. Well, guess what? That didn’t happen. Since the contest ended, we’ve only seen a few minor updates, and still no applications.
Then we have MacHeist, another promotion run by the My Dream App crew. The site was created to have participants solve mysteries in exchange for free applications. After the six heists were completed, a bundle would go on sale offering great software at a cheap price. Can you guess what went wrong? They only got to five heists instead of six, and promised that the sixth heist would run parallel with the bundle. Then they promised shortly after the bundle, then during Macworld, and now in the next few weeks. Don’t forget, there are still a number of participants who had transaction troubles and were promised an application in exchange. That still has yet to happen. Seems like the real heist is the way the creators are handling it.
Don’t forget about MacAppADay, a site which promised a free application everyday during the month of December. Remember what happened? The site never was able to offer an application everyday, and the grand finale was a flop. While the users technically never lost anything, the site still turned out to be a waste of time.
Finally, we can’t let two highly promoted application get away. iClip 4, which has been in development for over a year, still has not been released. To be fair, the application will be released on Monday, but that doesn’t make up for the months of broken promises.
Then we have Disco. Disco had promised a beta version before Christmas with the release of the final version before the end of the year. Then they promised the final version out sometime after New Year’s. Now they’re claiming it won’t be until February 11th. Kind of annoying considering people have payed for the application.
I don’t know about you, but with all these failures, I find it really hard to trust these promotions anymore. Sure, the hype always looks good, but when the dust settles the results aren’t. I just wish the people running these promotions would be more upfront with their audience. Let us know when things go wrong. Let us know when something takes longer than expected. We’re an understanding group, you just have to tell us what the problem is and we’ll settle down.